Miami Color Theory is a visual exploration of color and the built environment by artist Laura Paresky Gould. What began as a daily photo practice on Instagram (@miamicolortheory) grew into a three-part video series for The Bass Museum of Art, the acclaimed book Seeing Differently: Miami Color Theory (Tra Publishing), and a range of public-facing experiences across Miami. Using minimal, color-saturated photography, the project highlights architectural geometry, bold shadows, and design. It invites viewers to pay attention with intention and discover the joy of beauty in unexpected places.

Since its launch, Miami Color Theory has been recognized by Apple, Cultured, and Miami New Times (named Best Instagram) and featured in art and design publications in the U.S. and internationally. It has been presented through book signings, video installations, and public programs at PAMM, ICA Miami, The Bass, the Miami Beach Bandshell, Today at Apple, and as part of No Vacancy during Miami Art Week and Art Basel Miami Beach. A sold-out Bandshell performance projected Laura’s photography, video, and stop-frame animation across the venue’s iconic canopy, stage, and LED screen, merging music and visuals in an immersive experience.

Laura Paresky Gould is a RISD-trained visual artist and motion designer whose work spans photography, animation, immersive installations, and commercial design. She began her career creating award-winning motion graphics and brand identities for Nike, NBC, CBS, and E!, earning multiple BDA Gold Awards, a Telly Award, and recognition from the Art Directors Club and Type Directors Club, and later served as Design Director at Ocean Drive magazine. Laura co-founded a boutique identity studio, taught at Miami Ad School, and received the Stars of Design award for Graphic Design from the Design Center of the Americas (DCOTA).

Her photography has appeared in The New York Times, Vogue, Esquire, Condé Nast Traveller, and USA Today, among other internationally recognized publications, and is included in museum, public, and private collections. She continues to expand her visual practice through new formats and environments, always using color and composition to reframe how we see the world.